Harry & David
@paulinothecreator
Case Study: Harry & David
Effortless Gifting
Brand
Harry & David is a premium gifting brand known for their high-quality gift baskets, snack crates, and curated treats. Their products are designed to make everyday moments feel thoughtful, personal, and elevated.
Project
Harry & David brought me on to create four evergreen videos that show how premium gifting can feel both personal and effortless. The ask was to keep it emotionally real, without seasonal cues, clean visuals, and cozy setups to tell each story.
Approach
Each video opened with an on-camera hook and used to imply connection. I followed the brand’s strict visual guidelines: natural lighting and clean backgrounds. The stories focused on real-life gifting situations — warm, simple and sentimental.
Results
Harry & David selected my UGC for paid promotion across Meta platforms, where all four ad versions went live as part of their evergreen campaign beginning on Q2 2025. As of September 2025, the lead ad has reached over 675,000 views and growing, on Facebook, contributing to a collective total of over 1 million views for this evergreen campaign. The content has delivered strong top-of-funnel performance, driving high-reach visibility and scroll-stopping impact for months. The brand’s decision to continue running multiple ad variations reflects trust in the creative’s value as part of their paid media strategy. This campaign highlights my ability to produce UGC that supports client KPIs and paid media objectives.