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Paul I. Paulino

Professional UGC & TikTok Shop Creator

Contact Me
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Trusted by these amazing brands and many more...

Let me introduce myself...

I’m Paul Paulino, a Gen X Asian-American professional UGC and TikTok Shop content creator based in California with a background in advertising, marketing, design, and music. I treat content creation as both an art form and a business. Every project is built with care, strategy, and a clear goal in mind. I don’t just make videos — I build relationships between brands and people. I create brand assets that perform.

My work is shaped by decades of creative experience and a deep understanding of what drives results. I focus on audience psychology, brand consistency, and messaging that converts. If you're looking for content that performs, I’d love to collaborate.

Paul

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Featured Case Studies

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Harry & David

Effortless Gifting

A campaign designed for Harry & David’s always-on gifting strategy. Each piece focused on joyful moments and matched the brand’s premium, cozy feel, ready for use across multiple ad placements.

View Case Study
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CookUnity

Cookies for Life Campaign

This UGC campaign promoted CookUnity’s chef-made meals and cookies promotion. Modular assets were built for ad testing across all social platforms.

View Case Study
mackweldon

Mack Weldon

Elevated Menswear

A storytelling-led UGC campaign to introduce premium menswear brand Mack Weldon. All five videos ran as paid Meta ads

View Case Study

UGC Portfolio

M&M’S
How To Do Valentine’s Day
HelloFresh
Meet the New HelloFresh
Top10 Online SWC
This vs That
TWOPAGES
Framing the Beauty
CookUnity
Busy Professionals
CookUnity
POV: Lifesaver
Lamps Plus
My Black Friday Wishlist
QVC+/HSN+
No More Doomscrolling
FragranceX
Don’t Go to FragranceX
Mack Weldon
The Best Shorts Infomercial
Mack Weldon
My GF Hates My Clothes
Mack Weldon
Polos Built for Performance
Cheryl’s Cookies
Cookie Snob Approved
Harry & David
Last-Minute, No Stress
eCycle
End-of-Life Tech
Thermacell
Backyard Defense
Julip
One Simple Solution
Waterpik
Sensonic Electric Toothbrush
Abera
Langbian Ginseng Shampoo
Submagic
Editing Cheat Code
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Toby’s Dog UGC Portfolio

Zesty Paws
Omega-3 Blend TikTok Shop
Nom Nom
Dog Devotion
BarkBox
Free Toys for a Year
My Perfect Pet
A Day in the Life of Toby
Super Snounts
First Impression
Learn more about Toby

TikTok Shop Portfolio

Rosabella
Glutathione Done Right
Toplux Nutrition
Collagen Made Simple
Cata-Kor NMN
NMN vs. Glutathione
Cata-Kor NMN
Maximize Glutathione Results
FORGE MEN
Stronger Every Day

FAQ

Fun facts about you?

I’m a...

  • California native

  • proud Havanese dog parent

  • vintage video game console collector

  • lawncare and gardener geek

  • avid hiker and camper

  • auto detailer

  • former drum corps member and band nerd

  • Filipino-American raised in the San Francisco Bay Area

  • Ordained Minister for over 10 years

  • Certified Longevity Coach

What services do you offer?

  • Video Services:

    • Organic and paid ads

    • Concept development and
      s      criptwriting

    • On-camera delivery

    • Video editing

    • Raw footage

  • Photography Services:

    • Product in use

    • Customer/creator portraits (for
      testimonials or reviews)

    • Behind the scenes

    • Lifestyle photography

Get a Custom Quote

Rates vary depending on the project scope. Feel free to contact me for a customized quote tailored to your project requirements.

Testimonials

Working with Paul has been an absolute pleasure. He's incredibly professional and always delivers on time. What sets him apart is his ability to follow creative briefs precisely while still bringing his own unique style and creativity to each project. Every deliverable has been high quality and his collaborative approach made the entire process smooth and enjoyable. I highly recommend him for any UGC project.

Brendan Field

Creative Lead, Paid Social, Scribe

Paul is a genius when it comes to capturing attention and creating content that stops the scroll. He got visibility for my brand, Julip, and is a dream to work with! BONUS: he is super communicative, kind and a great partner. 10/10!

Jamie Keane

Founder, Julip

Paul is a talented and reliable creator. His content is consistently creative, engaging, and thoughtfully executed. He has a great eye for what resonates with audiences and always brings a fresh, on-brand approach to every brief.

He’s also incredibly professional—he meets deadlines, communicates clearly, and is a pleasure to work with. Paul has successfully collaborated with a wide range of brands, showing his versatility and strong understanding of different brand voices. A go-to creator we truly trust and enjoy working with!

Estefani Vargas

Creative Strategist, Brkfst

Paul is an exceptionally reliable and talented creator. We’ve collaborated with him across numerous brand campaigns, including CookUnity, HelloFresh, Cheryl’s Cookies, Mack Weldon, Harry & David, 3 Day Blinds, Swirl, and more.

He consistently delivers high-quality, engaging content that aligns perfectly with brand objectives. He’s professional, easy to work with, and always meets deadlines. A true go-to for top-tier UGC.

Anamaria Rodriguez

Creative Strategist, Brkfst

Paul worked on a B2B concept for a recycling client. We were looking for a creator to play the role of a business owner, and Paul fully brought that idea to life. He had the aesthetic sense to dress up professionally and to film in a formal setting for the ad. The ad had a lot of talking involved and very little client- provided b-roll which could potentially result in a very boring ad, but Paul used camera angle changes, zooms, stock footage, and on-screen text to add visual variety and to keep the viewer engaged! Throughout the project, Paul always responded promptly and respected deadlines for script and editing revisions. Overall, Paul was a pleasure to work with, and I strongly recommend him.

Jennifer Lau

Creative Strategist, Consultus Digital

Working with Paul on the M&M’S campaign was an absolute joy. His work is outstanding, but what truly sets him apart is his positive energy and genuine enthusiasm. I’m confident he’ll be an incredible partner on any project he takes on.

Camila Regirozzi

Marketing Content Specialist, Amplisell