CookUnity

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Case Study: CookUnity

Cookie for Life Campaign

Brand

CookUnity – a chef-to-consumer meal delivery service offering restaurant-quality meals from award-winning chefs, delivered fresh and ready to eat in under 3 minutes.

Project

I produced a UGC content series for CookUnity’s national “Cookie for Life” campaign highlighting premium meals, diverse dietary options, and their limited-time offer: 50% off your first week + a free cookie in every box for life.

Approach

  • Wrote, shot, and edited all video and image assets

  • Delivered 10 videos and 2 static images across 4:5 and 9:16
    formats

  • Blended unboxing, voiceover, stop-motion, ASMR, and direct-
    to-camera styles

  • Built each module to stand alone or stack for paid social
    testing

Results

The full campaign was deployed across both paid and organic social channels, providing the brand with performance‑ready assets built for multi‑platform use. All videos were published and remained live for several weeks, signaling strong alignment with brand objectives and platform best practices. The creative was recognized for its strong pacing, compelling hooks, and a thoughtful blend of visuals and music—enhancing narrative flow and maximizing viewer engagement. This is one of six CookUnity campaigns I’ve worked on to date, reflecting the brand’s continued confidence in my ability to deliver results‑driven UGC that aligns with their marketing goals.