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Case Study: Mack Weldon

5-Part UGC Ad Campaign

Brand

Mack Weldon – a modern menswear brand known for elevated basics built with smart fabrics, clean fits, and premium comfort.

Project

I created five short-form UGC ads for Mack Weldon—combining humor, storytelling, and green screen to deliver high-performing, brand-aligned content.

Approach

  • Wrote, directed, and edited all five spots

  • Used green screen, stock videos, voiceover, royalty-free
    music and skits to deliver brand messaging

  • Delivered in both 9:16 and 4:5 for multi-platform use

Results

All five videos from this first Mack Weldon campaign, launched April 2, 2025, were used in multiple ad sets over several weeks. The assets delivered versatile, platform-optimized content that aligned with performance goals and visual standards. The brand praised the storytelling approach, polished editing, and creative direction, positioning this work as a standout in tone and execution. Since then, I’ve completed nine Mack Weldon campaigns to date, reflecting the brand’s ongoing trust in my creative to deliver results.