Mack Weldon – Paul Paulino

Case Study: Mack Weldon

5-Part UGC Ad Campaign

Brand

Mack Weldon – a modern menswear brand known for elevated basics built with smart fabrics, clean fits, and premium comfort.

Project

I created five short-form UGC ads for Mack Weldon—combining humor, storytelling, and green screen to deliver high-performing, brand-aligned content.

Approach

Wrote, directed, and edited all five spots
Used green screen, stock videos, voiceover, royalty-free
music and skits to deliver brand messaging
Delivered in both 9:16 and 4:5 for multi-platform use

Results

All five videos from this first Mack Weldon campaign, launched April 2, 2025, were used in multiple ad sets over several weeks. The assets delivered versatile, platform-optimized content that aligned with performance goals and visual standards. The brand praised the storytelling approach, polished editing, and creative direction, positioning this work as a standout in tone and execution. Since then, I’ve completed nine Mack Weldon campaigns to date, reflecting the brand’s ongoing trust in my creative to deliver results.